Data Protection / Privacy Notice

We set a high value on diligent handling of your data. Our aim is to ensure you enjoy visiting and recommend our website in good conscience. Since we are legally bound to publicize in which way we process your data, we are going to explain this in the following chapter:

Extent and purpose of use of the data collected on our website

We will use the information you provide to enable us to process your orders and to provide you with the services and information you request, offered through our website.

You shall always have the right to receive information free of charge and to demand blocking or deletion of saved personal data. Please send this request to us in written form.
As a basic principle we do not forward your personal data including your address and your email address to any third parties without your explicit and at any time revocable consent. Excluded hereof are only our service partners, who require the transfer of data for order processing (e.g. the forwarding company in charge of the delivery and the financial institution in charge of the handling of payments). Even in these cases the transfer of data is restricted to the required minimum.
As referred to in the Terms we reserve the right to request information about you from other third parties such as credit agencies. We will add this information to the information we have previously processed about you so as to enable us to provide the goods or services to you or improve and enhance your buying experience as well as money laundering and fraud prevention. Where we make such a request we will first inform you of this intention and whether any record of the search will be recorded on a credit file. You have a right to obtain a copy of your credit file.

Furthermore we shall only use telephone and fax numbers given to us in case of important questions concerning your order and/or customer information for our company. When signing up for our newsletter, your email address shall be saved by for the purpose of advertising and market research until cancelling your registration for our newsletter.
Upon receipt of your objection and revocation respectively we are also not going to use and process the hereof affected data for market research purposes any longer as well as immediately stop any further sending of advertising material.
Indicated data shall basically be saved only as long as required within the contractual agreements and subject to the applicable law. is going to delete the data immediately after this period has passed.

Voucher offers of Sovendus GmbH: In order to select a currently interesting voucher offer for you, we will transmit your pseudonymised hash value of your e-mail address and your IP-address in encrypted form to Sovendus GmbH, Moltkestrasse 11, D-76133 Karlsruhe (Sovendus) (Art. 6 par. 1 f GDPR). The pseudonymised hash value of your e-mail address is used to consider a possibly existing objection to receive offers from Sovendus (Art. 21 par.3, Art. 6 par. 1 c GDPR). The IP-address will be exclusively used for data security purposes and as a rule the same will be anonymised after seven days (Art. 6 Abs.1 f DSGVO). Furthermore, we will transmit order number, order value with currency, session ID, coupon code, and time stamp in pseudonymised form to Sovendus for billing purposes (Art. 6 Abs.1 f DSGVO). If you are interested in a voucher offer of Sovendus, while there is no objection existing to receive such offers, and if you click on the voucher banner, we will transmit your form of address, your name and your e-mail address in encrypted form to Sovendus to prepare a voucher (Art. 6 par. 1 b, f GDPR).
You will find further information about the processing of your data by Sovendus in their Online Data Protection Notice at


We may also obtain information about your online movements and use of the internet. We do this by placing a ‘cookie’, which is a small file, on your computer’s hard disk. Cookies are used for several reasons, for example to recognise you whenever you visit this website ensuring you do not have to enter all your details and thereby speeding up the process so you do not have to log on each time. It will also enable us to store your personal preferences, build a profile about you and target our marketing and advertising campaigns. We cannot provide a full service to you if you disable the cookie function on your web browser so we advise you to maintain the same.

For further information about cookies and how to disable them please go to:


Google Analytics (web tracking tool) with the extension "anonymize IP".

To continually improve our website, puzzle & play uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) will be transmitted to and stored by Google on servers in the United States.

In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.
We have made settings (IP anonymization), according to which Google Analytics deletes the last part of the IP addresses of visitors to our website. This way, we do not come into possession of data that would allowsus to draw conclusions about your person.

On behalf of the operator of this side, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the cookies by selecting the appropriate settings in your browser, but we do point out that in this case you may not be able to use the website in its entirety. If you wish to be prevented from being tracked in the future, download and install the Google Analytics Opt-out add-on for your favourite web browser: Google analytics opt-out browser add-on.

As an alternative to the browser plug-in you may click this link and prevent the recording by Google Analytics on this website in the future. By doing so, an opt-out cookie will be placed in your terminal device. This Opt-Out cookie only applies to the browser being used and only to our website. If you happen to delete your cookies you should click the link again on your next visit.

puzzle & play GmbH also uses the Conversion Tracking Service of Google AdWords for Google AdWords places a cookie on your computer when you reach our website by clicking on a google-ad. This cookie expires automatically after 30 days and is not used for personal identification. Furthermore, Google does not associate a user's search activity with his/her ad click history. Further, Google does not collect or track personally identifying information, and does not reveal individual information to third parties. The information collected through cookies is only used to create conversion statistics. By using Google AdWords Conversion Tracking Service customers find out the total number of users that clicked on their ad and were then forwarded to a site on which a conversion tracking tag is implemented. However, no personal information is transferred with which the user may be identified. If you want to disable conversion tracking cookies, you can set your browser to block cookies from the domain. You will then not be recorded in the Conversion Tracking Statistics.

Furthermore we use Google remarketing for interest-based advertising. Third party provider, including Google, show on line advertisements on a website, using stored cookies that are based on the user’s visit on this website.
If you want to avoid Google from using cookies for this purpose, you may deactivate the use of retargeting cookies on the Google advertisement deactivation site.
Deactivating the use of cookies by third party providers can be done by visiting the deactivation page of the network advertising initiative.

Retargeting technologies

This website uses retargeting technology of Google Inc. (“Google”). This technology enables us to target visitors of our website with interest-based ads who already have shown interest in our shop and in our products. The ads are displayed by using a cookie-based analysis of the previous usage data. Personal data will not be stored. In the case of retargeting technology, a cookie will be stored on your computer or your mobile devices in order to collect anonymized date about your interests and adapt ads specifically according to the stored information. Cookies are small text files stored on your computer or your mobile devices. They help us to display ads, which are most likely to correspond to your product and information interests. You may permanently refuse the setting of cookies for advertisement purposes by downloading and installing the browser plug-in using the following links:

• Contradict the Google Remarketing data collection here:

• Contradict the Criteo Remarketing data collection here:

Alternatively you may deactivate the use of cookies by third party providers via the following link: youronlinechoices.

By using you agree to the processing of data about you by Google in the manner described above and for the purposes mentioned. We accept no liability and responsibility for differences between the Google privacy policy and the privacy policy of puzzle & play. We recommend the customer to read Google’s privacy policy before using our site.